Last updated on July 20th, 2023
Having a digital presence has become one of the integral aspects of a business’s success. Before walking into a physical store, people check out a company’s products online.
If you wish to make your business stand out and beat the competition, build a loyal customer base, and generate more revenue.
Your website will help establish your credibility. It can also function as an online eCommerce store where you can sell your products to clients and market your services.
What is a website application, and why do you need a developer to build it?
A website is an online platform that showcases all your business’s services. It is the online portal for your business that customers interact with before purchasing.
An online presence can be built in several ways. You can leverage social media like Facebook and Instagram to target potential clients, and you can also use platforms like Shopify and eBay to sell your products.
But having a website exclusively for your business shows your clients that you are genuine. With increasing technological advancements, a host of scammers have threatened to steal the private information of users.
Customers will especially appreciate it if your business has a website. They will trust you and might even consider making a purchase.
Now, how do you build a website? To build a professional-looking website, you need to hire a developer. Developers are usually of three types: professional developer, freelancer, and professional web development company.
There are different benefits of hiring different kinds of developers. New startups and businesses can significantly benefit from freelancers as they charge much less than professionals. But if budget is not an issue for you, consider hiring a professional web development company to build your website.
There are numerous benefits of hiring a professional web development company to build your website, and it is a worthy investment.
Why You Should hire a professional web development company
If you are looking to build a website for your brand and are confused about whether you should hire an individual developer or a company, consider the following reasons as to why you should hire a dedicated company over an individual developer.
1. A Superior SEO Performance:
If you want your website to rank high on multiple search engines and get noticed by clients, building an SEO friendly website is crucial.
Professionally built sites have a much higher chance of ranking on search engines like Bing, Google and Yahoo. Once your website starts ranking, your website will boost traffic.
Excessively using Javascript and CSS for web design and improper error pages can jeopardise SEO. Professional web design agencies tend to avoid these mistakes.
2. The expertise of professionals:
One of the significant benefits of hiring a professional web development company is the expertise you get from multiple professional developers.
Professional developers and designers will build your website. This will ensure a faster work delivery, but the best people in the industry will also be working on your project.
3. Diverse skillset:
Web development agencies hire experts in every field of web development. From coders to graphic designers, you need several people to build your website.
When you hire a professional web design agency, you ensure that you are working with the best people in the industry who have been perfecting their skills for many years.
4. The trustworthiness:
Web design companies have been providing their services since their inception. You can easily read reviews and contact their previous clients to know how they have fared in the past.
With freelancers and individuals, the credibility aspect reduces. You don’t know how the person has performed previously, and it might be a risky enterprise to trust that person completely. If you are investing, make sure that you invest in a company you trust.
5. Coordination, support and maintenance of your website:
Simply building a website is insufficient. You have to keep maintaining and updating it over time. Neglecting this part of web design might spell disaster.
There have been instances when freelancers have refused to work on the website once it has been delivered. Also, individuals are harder to trace and maintain contact with. With companies, this risk is lowered. You can always approach them for the maintenance of your website.
6. A customised website:
Web development companies, compared to freelancers and individual developers, have a host of tools available at their disposal.
Building a completely customised website is the best option if you want your website to stand out and beat the competition. Since web design companies have so many tools, they will help you build a more exclusive platform for your business.
7. Accountability:
One of the major disadvantages of hiring individual developers and freelancers is that they might be parallelly working on other projects that you might not be aware of.
This might make them focus less on your website. One person handling all the parts of web design might also stress that person out. This is not an issue when you hire a company, as multiple developers are working together, and they will work with dedication.
Timelines and contracts are also better maintained by companies compared to individuals. You can always hold them accountable if they fail to deliver the work by the deadline.
8. Incorporating the latest technologies:
When you hire a professional web design agency to build your website, you can be assured that they are updated with all the latest technologies.
The internet is upgrading and changing daily. Being informed about the latest technologies is essential as it will help you build a site that will stand out amongst your peers.
9. Transparent channels of communication:
Web design agencies are professional in communication. You can easily communicate with them and ask them to make any changes or incorporate an element into your website.
Freelancers based in different parts of the world can give you difficulty reaching out, as they might be in a different time zone and take much longer to respond.
Since companies have multiple employees working with them, they will respond faster and always be available. They will communicate faster if there has been an issue.
10. Delivering a quality website:
If you are making an investment and taking the leap of faith, you want a quality website for your company. After all the monetary investment and time spent, you don’t want a website that looks tacky and is poorly made.
Companies have professionals working under them. They will rarely deliver poorly made websites. They are also cautious about the feedback and are concerned about their reputation in the market. All these factors ensure that you get quality work delivered.
Do You Want to Hire a Professional Web Development Company?
Wrapping up
If you want to build a website for your brand but don’t know who you should hire, this article will help you figure that out. If you have a reasonable budget and are willing to invest, hiring a professional web development company is best.
There are numerous benefits of hiring a team of professionals over individuals and freelance developers. A team will respond to your queries immediately and deliver quality work within the deadline. So, hiring a company is always a worthy investment.
